Storify is an impressive tool to curate or tell the story of an event. The platform embeds posts on Twitter, Facebook, Google+, YouTube and other social media sites for users to include in an interactive blog.
I chose to Storify the Monster Energy AMA Supercross 2014 Championship at MetLife Stadium on Saturday, April 26. The competition was a landmark in both MetLife and Supercross history as this was the first time in 20 years the sport had come to the Tri-State Area. Furthermore, as a sport on the rise, the location of the championship put Supercross in front of the biggest and most influential market in American sports and entertainment.
I mostly used tweets to tell my story. @SupercrossLIVE! (the official Supercross twitter handle) live tweeted the entire event which created great content for my Storify. I also included a few links, pictures, and a video. Check out my Storify here:
Just investigating the wonders of geo-location and map mashups with Google Maps. On my map, Footprints, I’ve plotted three cities: my hometown, an interesting city, and my dream city. Have you travelled in my steps?
Last week, I participated in two tweet chats: #PRStudChat, designed to connect public relations students with professionals, and #blogchat, aimed at discussing new blogging technology and innovations. Having not participated in a chat like this before, I wasn’t really sure what to expect. I was certainly in for a surprise, and fortunately it was a pleasant one.
Participating in these tweet chats only confirmed my strong belief in Twitter as a powerful social networking tool. Within seconds of my first tweets, I was immediately engaged and having conversations with a variety of different people. Although #blogchat was very helpful, it was #PRStudChat that really blew me away. Through #PRStudChat I was introduced to Jennifer Donovan, PR and Social Media Consultant Founder at Nova Communications, and Valerie Simon, founder of #HAPPO (help a PR pro out) and Director of Marketing and Communications at Plymouth Rock Assurance. Jennifer gave me excellent advice on promoting restaurants (I have recently taken on the role of Social Media Manager at The Trap Rock Restaurant and Brewery). Valerie joined our conversation by noting that Trap Rock is a favorite of hers and Deidre Breakenridge, public relations professional of 20+ years and founder of #PRStudChat. Upon further discussion, Valerie and I had realized that we were in fact in a current business relationship: Plymouth Rock Assurance is a client of BML Public Relations where I am currently interning! Although these connections really stood out to me, I connected with over one hundred different people throughout both chats.
Below are my two favorite tweets from Valerie and Jennifer:
I could not agree more with Jennifer here. I was able to gain insight and expertise directly from professionals with years of experience. I always enjoy events with professionals like these because they allow me to get the answers to all my burning questions straight from the source. Oh and did I mention networking?
Below is the list of some tweets during #PRStudChat, just to give you an idea:
Hey all! Joining a little late– just a PR student at Seton Hall University looking for advice and insight #PRStudChat
The overall experience was exciting, challenging, and rewarding. I will admit, once that chat got going my phone went crazy with notifications which was a little overwhelming but in the end that was the best part of it. Tweetchats have definitely stolen my heart… I guess you could call it “love at first tweet”.
From this day forward, I will forever be a sponge, a juggler, and a learner.
First let me start by saying that I am extremely impressed with RSS (really simple syndication for those of the less savvy variety) technology and I am somewhat upset I had only recently discovered it.
Over the past week I have been exploring various blogs through Feedly, our favorite premier RSS reader. I’m following mostly Public Relations related blogs to quench my insatiable desire to learn all I can about the field. Content wise, I was very impressed with Dave Fleet’s blog about “conversations at the intersection of communications, PR, and social media”. Needless to say it has my name written all over it (not really because that would be copyright infringement… but you know what I mean).
Fleet recently posted a short list of the “15 Top Tips for a Successful PR Career”, which naturally caught my eye. The list included such items as “know what you don’t know”, and “stay on top of the news” etc. Most of the tips I already knew about, but here are my three favorites:
Be a sponge – Like the cleaning apparatus?
Learn to juggle – Like in the circus?
Learn from your mistakes – Like that time I… never mind.
Let’s step beyond the walls of PR for a quick second and take a closer look at these three principles. Sure they work for PR, but anything else? The answer is yes. They work for a little thing I’d like to call your life.
Be a sponge. I am a firm believer that every single opportunity that presents itself in life is a chance to learn something new. Ask questions and become familiar with everything around you. Learn from all the little things you do and apply it to the bigger things and vice versa.
Learn to juggle. Life is about challenging yourself to do as much as you can and finding a way to make it work. It is about finding the perfect balance between work, play, and the common chaos we can’t seem to avoid. Ten things can be going on at once, but remember that Alex Barron holds the world record for juggling eleven balls simultaneously.
Lastly, learn from your mistakes. As I said earlier, treat each opportunity as a learning experience. Mistakes happen and it’s okay to mess up, just learn how prevent it from ever happening again. History does not always have to repeat itself. As Maya Angelou once wrote “History, despite its wrenching pain cannot be unlived, but if faced with courage, need not be lived again.”
Part of the reason why I love Public Relations so much is that it can be applied to anything and everything. I actually enjoy taking my PR tactics and strategies and applying them my crazy life so I’ve decided to put these three to the test. From this day forward, I will forever be a sponge, a juggler, and a learner.
Twitter is among the most recognized social media platforms besides Facebook, Instagram etc. Last week, my partner Glo Lindenmuth and I participated in a Twitter scavenger hunt with communications students from other participating schools. The challenge was not only to promote Seton Hall University’s brand, but also to engage in conversation with other participants. The communication was propelled by the hashtag #JRLWeb.
We found that the most effective way to start a discussion was to find tweets about a relatable topic. Ithaca College, the notably frigid and perpetually snow covered school in upstate New York, participated last week as well. Due to the fact that Glo and I had experienced somewhat of a blizzard in New Jersey that week, we were able to engage in conversation about the weather. I think we all agreed that a main concern was just staying warm! It was also interesting to learn about relevant historical events at other schools. Glo picked up that Elvis Presley had performed in Evans Auditorium at Texas State University in 1954 and I learned that Ray Charles was born in Albany… Georgia that is.
The scavenger hunt was not as easy as it appeared. Being that each tweet can contain no more than 140 characters, a certain strategy needed to be applied when reaching out to other participants and promoting our own tweets. We found it somewhat difficult to gain responses and actually hold a conversation. Also, Ithaca did dominate most of the #JRLWeb feed so it was challenging to find other schools.
With that being said, let’s get to the actual tweets. Here are mine and Glo’s tweets as a collaborative effort to promote Seton Hall and the Village of South Orange:
Overall, I think we both had a lot of fun. Social Media may get its fair share of criticism, but what an amazing tool. In an era where success comes from connections and networking, Social Media certainly has a bright future.
Internet and social media: the obsession of the millennials. For every supporter of the new innovation there is a fearful critic of the future it may bring. Are we on the precipice of something disastrous or the brink of something so great that a fear of it could be expected?
David Meerman Scott’s book The New Rules of Marketing and PR focuses on the internet as a game changer in both industries. As you can imagine, communication is key in both fields whether it is relaying an important message in public relations, or reaching new audiences in marketing. “The internet has made public relations public again…” Scott says. Informations is being received on more platforms than strictly news media. More people are able to send their message out to more listeners. Scott also notes that, with the innovation of the internet and social media, organizations are able to communicate more directly with their clients and publics.
Scott writes about business pioneer Gerard Vroomen and his use of social media as a tool to reach out to his consumers and vice versa. On the website for his company OPEN (or Open Cycle), viewers can post questions on any page via Facebook. Question about a product? Simply scroll to the bottom of the page and post a comment! Vroomen says that him and his team respond to all comments within four business days. Truly remarkable!
Besides using the internet as a marketing tool, it has granted access to infinite amounts of information to people like you and me. It had not occurred to me before taking this class, but I am not receiving news via news stations such as CNN or MSNBC. No, I am more likely to hear breaking news via social media. I distinctly remember learning of the Jerry Sandusky and Governor Christie Sandy funds/ George Washington Bridge scandals via Facebook as the stories broke. I also remember learning of Osama Bin Laden’s capture and following the story closely on none other than Twitter. As Mark Jones, a global communities editor at Reuters, notes that in regard to Bin Laden’s capture “Every aspect of that story was on Twitter.”
Although I am a huge fan of the internet and all its greatness, there is some amount of caution that needs to be taken when using it. Nicholas D. Kristof, and Op-Ed columnist for the New York Times, brings up an interesting commentary on potential bias of being your own “gatekeeper” on the internet. “When we go online, each of us is our own gatekeeper. We select the kind of news and opinions that we care most about,” Kristof says. Call it selective hearing but perhaps this personal filter that we all have on the information we seek may be dangerous. Are we letting our own bias get in the way of keeping our minds open? Am I allowing myself to remain in denial of an unappealing truth by being able to choose the information I seek?
a commentary on social media and its impact on public relations, journalism, and marketing today.